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Lynn Swearingen CI, CH

Lynn Swearingen CI, CH is the Owner/Director of Bay Area Hypnotherapy in San Francisco, CA.

Since it was founded in 2006, hundreds of clients have experienced personal transformation from the inside-out!

Lynn has certifications in Pain Management and HypnoBirthing®, is a certified HypnoCoach® and is a member of the National Guild of Hypnotists, Merrimack, New Hampshire. In 2011 to 2013, Lynn and her husband, Jim, co-hosted a weekly interview talk show called Change Your Mind … Change Your Life on World Talk Radio. Many dynamic professionals were interviewed from the U.S., Australia, the United Kingdom, Scotland and Canada, reaching a peak of 14,000 listeners per month.


Lynn specializes in career development, motivation and confidence building, as well as relationships, stress management, anxiety relief, trauma and emotional release. She is committed to empowering her people with tools for success, catapulting them into the future of their dreams. She leads her clients on an amazing journey of self-discovery. 

Lynn is the author of the upcoming book, The Care and Feeding of Your Subconscious Mind - Love Your Life Again

A professional in corporate America for over 25 years working with high profile executives across multiple business environments, Lynn truly understands her clients and the career and social issues that dominate today’s work force. She has experienced first-hand the common stressors of work-life balance that can trigger emotional upset, depression, anger, resentment, loss of control and self-esteem, and even the disintegration of meaningful relationships. The fulfillment of a career comes with a high price, if not carefully balanced with other life priorities. 

In her personal life, Lynn experienced the emotional and physical demands of care-giving for her seriously ill and disabled husband, while juggling family and career demands. As a result, Lynn is passionate about providing healing hypnotherapy and inspiration to her clients.  

Every new day calls to you to make a choice: You can walk down the same old, tired road you’ve been on, with its potholes, dead-ends and detours, or you can choose to dance down a new road. Life is an adventure … dance down a new road with Lynn as your guide and mentor.


"If you are curious about hypnotherapy, Lynn is the one and only person you should call. I am forever indebted to the gifts she has given me."

~ Jenna

"After spending the past 15 years unsuccessfully trying everything I could to deal with my traumas, she fixed them, just like that!"

~ David


"Through her sessions, I have released my addictions and dependencies, acquiring tools to balance and ground me so that I am more settled in the moment and in myself.  Lynn has shown me ways to connect to positive visions and memories so that I feel that energy in my body while I am dissolving old fears, and I am able to bring those sensations back with me after hypnosis."

~ Lara


Lynn has been a professional in corporate America for over 25 years

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Lynn Swearingen is the performance coach and hypnotherapist who is the author of the upcoming book, The Care & Feeding of Your Subconscious Mind. She is owner/director of Bay Area Hypnotherapy in San Francisco, California. Lynn specializes in performance coaching, career development, motivation and confidence building, as well as relationship enhancement, stress management, anxiety reduction along with trauma and emotional release. She provides her clients with unique empowering tools and resources for success and ongoing enrichment.

She is actively incorporating the findings of the recent research in neuroplasticity at Stanford University that shows why hypnotherapy is the most powerful tool in all areas of performance enhancement.

Lynn’s clients experience the scientifically proven, extremely rapid and lasting impact that hypnotherapeutic sessions have to effectively counter the common stressors that often trigger reductions in multiple areas of performance, increases in emotional upset, depression, anger, resentment, loss of control, self- esteem and even contribute to the disintegration of meaningful relationships. She understands these pressures on her clients and the career and social issues that dominate today’s work and home environment and knows that the fulfillment of a successful career can come with a high price, if not carefully guided to be balanced with other life priorities.  

Lynn has been a professional in corporate America for over 25 years herself; working with high-profile executives and managers across multiple business environments. She is a respected member of the National Guild of Hypnotists (NGH), the International Certification Board of Clinical Hypnotherapists (ICBCH), and the National Federation of Neuro Linguistic Programming (NFNLP). Her certifications include Consulting Hypnotist and Instructor/Trainer, HypnoCoach® and Neuro-Linguistic Hypnotist. 

 Lynn and her husband, Jim Swearingen, interviewed dozens of dynamic and seasoned hypnotherapy professionals in the U.S., Australia, the United Kingdom, Scotland and Canada on their successful talk show called, Change Your Mind - Change Your Life on World Talk Radio.


Since Bay Area Hypnotherapy was founded in 2006, hundreds of clients have experienced positive transformations in their professional and personal lives through the support of Lynn Swearingen! 

The New Office of Bay Area Hypnotherapy

My Mission

My commitment is to serving your highest and greatest good.

My Mission is to help you harness the power of hypnosis to enhance learning, heal emotional scars, improve performance, change habits and speed the healing process. Hypnosis has been proven beneficial in all of these processes.

My Methods are honest and ethical. I will do everything in my power to help each and every client achieve their goals. If at any time it appears that a client may have complex problems for which hypnosis alone is insufficient, I we will immediately refer that client to the most appropriate professional. When clients request Spiritual Direction or assistance to achieve deeper states of Meditation, they will receive professional help with compassion and empathy, grounded in their own spiritual perspective and core beliefs.

My Training is an ongoing commitment to myself and to my clients. I continually take classes, study, and attend conventions and seminars which will enhance my proficiency. I am passionate about learning and take advantage of every opportunity to benefit each and every client. 

My Passion is to help people find peace and healing in their lives.

Let me give you the tools to be truly happy and healthy.

 Honoring Jim Swearingen, 
the Co-Founder of Bay Area Hypnotherapy